Year 2020 will push the standards of content marketing and SEO to another level. What does this mean for your business? This means that you have to adopt SEO practices that will not only drive leads but also add value to the customers. After all, no one wants to see their website buried under others. So, how confident are you about your marketing strategies this year? Think about it and learn about the SEO strategies, Abbotsford Marketing is using to stay ahead of the competition.
Optimize Content for Voice Search
How often do you find yourself talking to Google Assistant and Siri over your phone? I am sure we can all agree that since the advent of voice search, most of us prefer talking over typing. No wonder when Google launched this feature in 2002, it started a whole new revolution. People were drawn to this technology and since then things have accelerated a lot on the digital marketing front.
You see the influence of voice search is such that experts believe by 2022, 55% of the people will start using voice search on their smartphones. Not only this but voicebot.ai also shows that 39.8% of smartphone users have smart speakers. This also means that a considerable amount of smartphone users are using voice search to look for queries.
Now, all you have to do is focus on keywords that are naturally used by people on voice search and then use them to tailor your content.
Optimize Content for Videos
Did you know that video content will exceed all other content forms by a consumption rate of 85%. In fact, 2020 will be the year for video optimization. So, as a marketer, you have to ensure that your SEO strategies incorporate content optimized for videos.
By now, you should have a channel on YouTube with a minimum of 500 subscribers. The only reason why you should sprint up to this mark is that you need to claim a vanity URL. It is an important technique that comes handy when you are doing SEO for video optimization.
Abbotsford Marketing also recommends that you should focus on YouTube optimized keywords to increase the viewership of your content. In addition to this, also make sure that your YouTube description provides value to the customers who have subscribed to your channel.
Utilize More Long-tail Keywords
It is vital to keep in mind that low-quality content will not be recognized in 2020. If you have big aspirations and your current SEO strategies are not working for you, then drop out everything you are doing wrong. Instead, focus on long-tail keywords because 70% of the online searches use them.
Turns out that long-tail keywords are also compatible with voice search optimization. So, with long-tail keywords in your content strategy, you can make the most of digital marketing. For instance, when you search for something on Google, usually the conversation starts with Hey Siri and the rest of the sentence structure is conversational. So, make sure you are using such phrases in your content building strategies.
Keep Google’s E-A-T Standards in Mind
The phrase ‘you are what you EAT’ will come handy when you are building an SEO strategy. The reason why EAT is crucial in 2020 is perhaps that Google prioritizes content that incorporates expertise, authoritativeness, and trustworthiness. In my own experience, it is true and holds equal importance.
No wonder, it is imperative that as a marketer you prove your expertise, add value to your customers, run a website that is Google-friendly, and update fresh content as often as you can. Not only this but you also have to keep in mind that Google will rank websites that create original content with user-centric standards.
Focus on Search Intent
Search intent is also termed as user intent and it can range anywhere from commercial, transactional, navigational, to informational intent type. For example, let’s say you want to cook chicken for dinner and you search for quick chicken recipes on Google. The first option you click on shows you a recipe that takes about 20 minutes. So, you decide to look at a different option and end up on a search that shows a 10-minute chicken cooking recipe. Congratulations you found exactly what you were looking for.
In other words, if you are satisfying the search intent of users, you are most likely to rank on top of the search engines. By now, you should be looking at search intent as part of your marketing strategy. If you want to know more about search intent and the way Abbotsford SEO uses it to rank on top of the search engine results, don’t forget to leave a query in the comment section below.