Do you entertain a lot of foot traffic? Does your business have an online presence?
Being a small business owner, it doesn’t seem imperative to have an online presence as your target audience is located locally. However, what most businesses often forget is that almost every business can leverage digital marketing to drive more conversions. And local stores are no exception. In fact, digital marketing is the most cost-effective way to reach out to more customers and get more foot traffic to your store.
As a matter of fact, people are looking for services online – and by that I mean for almost every type of service. And according to Google, there are more than 5 billion searches on Google on a daily basis which is increased gradually.
As per a report by Think With Google, it has been found that 3 quarters of people who look for nearby services on the internet actually visit a local store almost the same day, and more than 28% of those searches result in a purchase. This indicates how crucial it is to implement Abbotsford online marketing strategies to ensure that your business is visible online.
Here are a few tips to drive more foot traffic to your store with effective digital marketing strategies:
Use AdWords to advertise your business locally
According to Google, 1 out of every 3 mobile searches now has local intent. This makes it extremely crucial for brands to think about advertising on Google to drive more traffic to their brick-and-mortar store. And the best way to advertise your business to local consumers instantly is through effective Google AdWords.
Local Google ads can:
- Help drive more customer to your store
- Create more awareness about your business locally
- Make more people interested in your brand
And the biggest advantage of this type of advertising is that you only pay when a consumer clicks on the ad.
Optimize for near-me searches
Internet users are increasingly becoming more impatient, and want personalized and tailored results. So now when consumers are searching for something, they use near-me search queries.
Wondering what are near-me search queries?
Near-me search queries, as the name suggests, are search queries for services near you. These are local specific search results and are aimed at getting instant results nearby. And depending on your location, you get searches for stores near you.
Near me, search queries are quickly becoming popular and are only taking off.
Here are a few tips to take advantage of near-me search queries:
- Make a mobile-friendly and responsive web design in Abbotsford as Google has rolled out a mobile-first indexing algorithm.
- Make a profile at Google My Business as it really helps in ranking your business in local searches
- Use near-me keywords in your meta tags to target more local customers
- Get geographic anchor backlinks from credible sites
Optimizing your online business for near-me search queries can really help you drive more foot traffic to your store without investing a lot of money and time.
Make use of local social media advertising
It’s no secret that social media marketing is an effective way of advertising, and promoting your business to a wide range of people. Social media platforms have billions of active users.
But when it comes to promoting local businesses, can you use social media?
Social media users are diverse. People of all age group and demographics use social media for a variety of reasons.
Advertising your business on social media will not only improve its visibility but also create more awareness. So people who have only heard about your business through other users will get a chance to see what you have to offer. And this might get more people interested in your products and services, resulting in more foot traffic.
Offer great offers and discounts
Who doesn’t like offers and discounts? Everybody does! Giving exclusive offers and discounts to your local customers will get your more traffic and help you increase conversions and ROI. offering a limited period offer for a week or a day will foster consumers to visit your store immediately to make the most of the deal.
Abbotsford online marketing is on the rise and will only grow significantly with time. It has changed the way people interact with a brand and shop from them.
However, it doesn’t mean that local stores are dead. They are far from dead but require omnichannel marketing to improve their sales and conversions.
Therefore, if you like more sales and want people to recognize your brand, bring your business online and see the difference yourself. You can even get in touch with local SEO Services Abbotsford for better results.