The internet is an ever-changing entity. It’s a modern age living being that ensures that the data fed into the system is appropriate. Precisely why your online business needs more attention than ever. Abbotsford marketing company understands the importance of strategic and tactical elements to face real-world testing with flying colors. And to make that possible, SEO plays a vital role in driving search engine visibility.
Unlike what most businesses assume, more than 200 factors have a part in the algorithm of search relevancy. And freshness and publishing date has a lot to do with how search engines alter the search engine rankings. Even click metrics consider “new” as one of the critical indicators for a successful online journey. To make your journey stress-free, let’s delve into the concept of Forensic SEO and how to make your website much more accessible for real-world users.
Forensic SEO- Let’s Get Straight to The Point
Forensic SEO, as the name says, it’s about finding clues and hints and understanding why a website has lost its online access. But, it’s not about any optimization. It’s more a part of an SEO audit. It could be something that needs to be done manually, or it could be something related to bots, or it could be any on-site issues. Or it could be a combination of a lot of features. It is resulting in losing a war against your competitors by dropping down on SERPs.
Forensic SEO takes a lot of factors into consideration for devising the next plan of action. This mostly includes checking analytics or accessing data assessment, recent SEO changes, hosting and server changes, link building, negative SEO, your website’s integrity. Or whether Google has announced any updates and understanding changes in your site accordingly.
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But, with SEO, it could be anything situational as well. These are some of the pointers, to begin with. Once you get all these in place, your site’s visibility will show drastic improvement in terms of your business goal. It’s important to compare your progress after the changes. To see if the changes are fixed as per the prior expectations. You must set up a system to consistently monitor changes in SERPs.
Decoding The Process
After the inception of Google Penguin Penalty in April 2012, thousands of websites were wiped off from the SERP rankings and were notified about their unnatural backlinking profile. It wasn’t only about the quality of links; it was also a penalty for over-optimization. It’s like Google told such malware websites; we are still the boss. You can’t fool us in any way. This is a situation where hiring a forensic SEO expert or Abbotsford online marketing company will help you get out of the mess.
Understanding The Case
You have seen all those crime thrillers, where the concerned officials come and look through the crime scene. They look through the body (in this case, your website), and hundreds of clues (in this case different link profiles). After understanding the whole scenario, they will pitch different case scenarios to understand the reason behind a drop in search rankings or Google penalty. Google updates are becoming aggressive every passing day who are analyzing even the grey areas.
Evidence Collection
It will start with a small or more fall in traffic activity. Your keywords bringing money will slip away, and you will start worrying about this situation, asking why this is happening to you?
A forensic SEO expert will start checking every activity, make it trackable. It will move into your history reports to find the culprit. They will start with anchor text reports. The toxicity of the links will be monitored. Don’t think it is an easy process. It is a very mind-boggling labor-intensive task that might take a lot of days or weeks.
The Cleaning Process
This is the most mentally-draining and challenging task. Once you identify the list of possible offending links, make sure to start removing. But this is not an easy task even for Abbotsford online marketing experts. The websites which once took money to add that backlink, now start asking money to remove it. You will be lucky if that does not happen. This is important if there is a manual penalty already in place. So, start reaching out on such websites will help to remove any algorithmic penalty as soon as possible.
Cache Cleanup
History is significant when it comes to online businesses or websites. Make sure to clean up any unnecessary backlinks from your profile. The more crawlers will crawl your site. The more will be the chances to hit by traffic. Hence, higher chances of improving your SERP rankings. Check the cached version of your website and check the timestamp of crawling. This will help you come back in the race of becoming #1.
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The Outcome of This Process
Only skilled Abbotsford Marketing experts have the right experience to help you deliver top quality or reliable forensic SEO results. This will also help you escape any penalty in case you are already involved in this concept from before. As they say, “prevention is better than cure”. An effective SEO audit will help you bring back your customers pretty fast. But, it’s a tough call to make whether or not investing in this will be in your favor.
PS- Begin with the following process and make sure your website is tagged for all the right reasons.
- Choose the right keywords
- Create quality links
- Go for relevant anchor text lin
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