Google introduced an expandable grid system in the SERP results in the year 2016. And since then everything changed. Of course, for the betterment of the customers searching for stuff online. These are primarily the search questions related to the original search query that you might have Googled. Abbotsford SEO will make you understand the importance of these grids and how they might affect featured snippets.
What is “People Also Ask”?
Everything is after that #1 spot. Little do they know that the first page rankings now yield a mere 19% click-through rate nowadays. It is no more an “in-thing” to grab the top spot. Rather, position zero or featured snippets is what companies are aiming at now. But, the irony is you need to be ranking on one of the top 10 ranks to reach the featured snippets or grids below it.
Just make sure that your website has higher engagement and a higher number of referrals to rank among the top 10. This will increase your trust factor, and you start dominating PAAs (People Also Ask). And all of this is because of the growing importance of growing voice assistants such as Alexa, Google Home.
How to Make a Mark in Featured Snippets and PAA?
According to Search Engine Land, there are four ways to feature your content in the featured snippets or PAA.
- Create content that includes different search queries.
- Use a simple language
- Include Q and A schema in the posted content.
So, Abbotsford SEO advises you to develop content that answers all the questions about your topic, either in paragraph form or listicles. Structured data improves your chances of getting ranked much more easily than otherwise. Add relevant tags to improve your chances of reaching the display area of the SERPs.
Why Should it Matter to You?
PAAs have a lot of influence on your final click-through rates as well as leads generation. But, there are certain things you might never have noticed concerning PAA. Here are some of the reasons why you should worry about PAAs now.
Impact Your SERPs Organic Results
Some marketers are not still fully aware of the fact that PAAs don’t hold the same position in the SERP rankings. Featured snippets have an ideal location, i.e. on the top of the SERP results. However, you must have an idea that there are implications of the different positions of PAA. And it might impact your organic CTR, especially if your customers are using mobiles more than a desktop.
Trigger More Questions
There is no limit when it comes to the number of PAAs in the search results. And this feature can help to trigger practically many questions concerning a single topic. A case study by Britney Muller that was published in the Moz post continued to become hundreds of search queries after every query. It’s like a single click opens up or triggers more than three grids and so on.
Abbotsford SEO advises you to take advantage of every search query and include them in one or the other form of content. So, that you might rank among featured snippets, and if not there, you can at least reach the PAAs position.
Triggers Video Search Results
If you are providing answers to any of the PAA listings and have a video embedded in the same. Chances are your video might come up as the search results so, if you are answering questions such as “how,” “what,” or “why”. You can use target keywords to improve your chances of ranking higher in the PAAs.
Triggers Featured Snippets
If you use the right content on your website or blogs, there are chances that your search queries feature in the PAAs. And this might eventually start triggering the featured snippets for the same or similar search queries.
According to this data, for the different search queries, Google is showing the same results as the answer. For a simple reason that both were meaning the same logically. So, you can target different keywords for a similar response and let it feature in different PAA listings. Eventually, helping you to rise up in terms of higher engagement, click-through rates, and conversions.
They Feature Feedback Options
You might not have noticed but, PAAs come with the feature of feedbacks as well.
Although, it might not directly impact in changing the search results. But, it will notify Google whether or not the search results are relevant.
PAAs are becoming popular in SERPs, just like featured snippets. So, if you are looking forward to taking advantage of this new added Google feature, then-
- Take questions from the PAAs listing if you can’t find them
- Use those questions in your content
- Use FAQs schema on your page
With voice search on such a rise, it is becoming very important to use all the keywords and long-tail keywords in a way that it answers all the questions of your customers. Hence, more traffic leads, and eventually conversions. If you are unable to make a decision, contact SEO Abbotsford for more information.