Imagine a time when you were trying to impress someone you had just met and incorporated all your best ideas to make the most of that first meeting. Better yet, think of the success you achieved after churning your brain to produce those ideas. I bet the success tasted sweet and all your ideas paved a way for a successful outcome. The same method can be applied to anything you do in life. Especially if you approach the content you wrote with the same spirit and efforts.
Now, ask yourself one question. Are you generating content that readers find both informative and gripping? Unfortunately, not everyone will read your content. They are more likely to skim through the content and abandon it. However, some readers will read every word you wrote and your goal is to create exactly the same type of content.
In this post, Abbotsford Marketing will share some ideas that will help you make your content stand out.
Always remember your reader’s need answers
The most important requirement for excellent content is that it has to be informative and interesting at the same time. You cannot leave your readers without the information they came looking for. In fact, it doesn’t matter how well written your content is as long as your readers are not getting the information they require.
Here’s what you can do to make your content more interesting and gripping. Start by adding curiosity to the headline. Ensure that your headline serves the purpose of curiosity and entices them as soon as they read it. For example, ‘learn from the 5 biggest mistakes business owners make’. Or anything else that your readers want to find out.
Furthermore, you can increase the curiosity in the content by increasing the desire of the reader. This way they will dig deep and read on to find the answer. So, make sure you are providing them with the information they need and answer the question to the curiosity you created at the beginning of the post.
You are writing for your audience, not for yourself
This is something most content writers need to learn. While writing the title and the content we indulge ourselves in creating a masterpiece. Which in fact, is a good thing to do. However, if you don’t pay attention to what your readers want, you might end up in trouble. This also means that if you have a business that caters to the needs of every age group, write for everyone. Also, don’t forget to stick to the niche you are writing about. This way you will be able to write for both yourself and the audience. But take cautionary steps and make sure you first take a few days to understand the business you are writing for and take time to understand the audience side by side.
Make complex topics easy and write like you are explaining yourself to a child
Content on the internet is not made for literary achievers and famous authors. It caters to the needs of millions of people around the world. They don’t have time to open up a dictionary every now and then. This is why you have to write in the middle language. Neither too complex nor too simple. Somewhere in between and something that is understandable.
In order to make complex writing easy, write shorter sentences. Make it interesting by being creative and give your readers as much information as you can. Also, don’t forget to explain yourself to the readers as you would to a child.
Introduce newness to the content and avoid repetitive information
Everyone enjoys new information. Nobody wants to hear the same old repetitive thing again and again. In fact, I am sure even you as a content writer might get bored writing the same thing over and over again. Unfortunately, this is the problem with every marketer. They generate content that has already been published on several websites. And, generating fresh content on a topic that has already been written by so many people is not easy. So, here’s what you can do to approach a certain piece of content with newness.
Start taking notes from your experience as a marketer. Note down everything that is happening around you and see if you can introduce something that no one is talking about. Most importantly, be brave enough to take on new challenges and write on a topic that is trending.