When SEO entered the world in 1997, clients were intrigued and unaware of the SEO services. It was hard to understand the prospects and technical jargon salesperson used. Eventually, there was no other option but to sign the agreement without much speculation. But since then 20 years have passed and approaching clients traditionally can affect your business. Web design Abbotsford has some tips on how to approach a client. Let’s begin.
Technical Jargon is not Everybody’s Cup of Tea
A year back I had to go through an unbearable toothache. I visited the doctor, he gave me some medicines and advised me to take proper treatment. The next day when I went to the doctor for treatment. He kept talking dentistry jargon. I could not understand a single piece of advice he gave me using powerful words used in medical science.
Eventually, my experience as a client with that doctor was not fruitful. But what if a client approaches you for SEO services and the company is named web design Abottsford. The scenario becomes more serious. Impressing a client to only show him/her how well aware you are of the profession will not help. You need to add value to your services. The easiest way to add value is by talking to the clients in a language they will understand.
Adding words like XML Sitemap, Canonical tags, snippets, etc, to your conversation will leave your client feeling lost and perplexed. Imagine you are telling your client that the traffic on your website is slow because you have not been using effective SEO techniques. Now, a person who wants customers to buy make-up products through the website, will not understand what SEO is. The term in itself is not known to many people.
So here are some examples that might help you seal the deal with your client.
XML Sitemap – The Identity of Your Website
Walking up to a client and telling them your website lacks an XML Sitemap will bewilder them. The word map will ring a bell but that’s all they will get from this term. Instead of saying that use a formal language. Tell them that your website lacks an ‘identity’. Just like your existence becomes unsubstantial without an ID card. They will perhaps understand the crux of the situation and get more involved in the conversation.
Going forward, make them understand that a Sitemap is similar to a map that you use to find directions. Similarly, Google will use this map to find your website without any inconvenience. Simple and understandable. Therefore, before throwing the word XML Sitemap, use examples to illustrate as to what is wrong with their website.
Meta Descriptions – Resume for the Customers
A single click on the meta description- a customer has entered your website. It’s the matter of that one click. If this is how you begin there is a chance the client will understand some bit of it. But speak to them in their language.
Here’s an example. Tell them that just like you cannot enter any company without a resume. Similarly, no customer will enter your website until you have the resume ready and updated. At least it is much better than saying that meta descriptions lack keywords and quality.
Link Building – Strengthening Relationships
Link building is usually recognized as a practice that goes against Google guidelines. But that is not entirely true. Google actually uses good links to rank you on the top of the search engines.
Having said that, if you are doing good SEO, it won’t be hard for you to explain how link building can help improve the traffic. You may have a different idea in your mind to explain this point. Use it freely and make sure you add value to that potential client.
But here is one example you can try. Simply portray link building as those relationship factors that connect you with other businesses. Just like in corporate branding – your company’s brochures and pamphlets are distributed in different organizations.
To sum up, we can say that, the more value you add to your client, the easier it is to get a client on board. Don’t leave them on the cliffhanger. The competition out there is stiff. You need to constantly think of ways that can help you stand out. Abbotsford Web Design can help you add value to your website. So, get started today!