You often look for Abbotsford marketing agencies to market your brand or store. But, is that all you need to focus on? Or you must greet your customers with love or warmth to engage them with your story and brand. Let’s understand the idea through a simple example.
You started a new business. How do you welcome your customers? Do you leave them alone wandering in your store? Or do you guide them through different parts of your business? Business visitors are like guests. If they don’t feel welcomed, they will leave sooner or later leave your store and search for something that feels more personal.
Similarly, online visitors look for the same love and warmth whenever they come on to your website. And if by any way they feel offended or confused while swiping, they would not even think twice before clicking on the “back” button or simply shutting your website down. So, you must always make sure that your visitors have something to stay on your website.
What Are The Steps To Make Your Website Engaging For First-time Visitors?
If you wish to make your first-time visitors experience a thrill and helpful at the same time, look for the steps below and try to make adjustments accordingly.
Make Their Website-surfing Experience Exciting
The first impression always counts. Your website is that “first impression” that will engage your customers to the services or products that you are offering. They won’t even take a minute to bounce back. Abbotsford marketing agency recommends not to give them any chance to do so.
It’s your chance to create a website that will help you and your business to excel. Do the necessary things to make things fall in the right place. Don’t miss any block of the puzzle or else you will fail in winning new visitors. Here is how you can make your visitors stay for long without hitting the “back” button.
Improve Your Website’s Loading Speed
Check your website’s loading speed using Google’s PageSpeed Insights. Make sure that both desktop and mobile loading times are optimal and as per Google’s standards. Anything more than 5 seconds and you will lose your visitors there and then. Take all the actionable steps and ensure the speed is less than 5 seconds.
Work on Your Website’s Layout
Yes, your website is like your storefront. Aesthetics are definitely important. But, don’t end up making it more clumsy in the race of doing everything. It should be simple and classy. Abbotsford online marketing agency advises that your visitors must feel relaxed while looking at it, instead of being nervous. They should love seeing your web page the first second they look at it. If you achieve that, they will eventually convert into your customers.
Highlight the things that are important for your visitors and let them go there straightforward.
Organize Your Website’s Menu
Follow the golden rule of your website’s display. Avoid making longer navigation drop-down menus. Categorize the website accordingly and try to keep it simple. Use filters to help customers find what they are looking for and directly move to that part of the webpage. The more your website is easy to browse, the more your visitors will stay.
Include Only Relevant Content
You need to be creative while making a website. However, if everything is fine and still if you are unable to hold onto your customers. Then, your website’s content might be the hindering factor.
It’s simple if visitors can’t find what they are looking for, why would they stay on your webpage? They need to get some relevant information to find answers to their search queries. Understanding the questions will help you with creating a customer-specific website.
- What made your visitor click for your website?
- How did your visitor reach your website?
Abbotsford online marketing agency understands that there will be multiple reasons for the above questions. So, make sure you have all the answers so that the visitor does not need to move away from your webpage. Use a creative CTA that clicks with your users well. Or use the content that directly influences your visitors’ thinking process.
You need to give them a reason that your business is the solution to all their worries or life hurdles. If you create a customer-centric and engaging content. It will reach the right place. If you meet their expectations, they will stay at your website without any second thoughts. Deliver the promises that you made and no one can stop you from succeeding.
- Take Care of Mobile Visitors
The world is going crazy over smartphones. So, if you are lacking on the mobile-front, you might be losing more than 50% of visitors. Avoid making things too small or too big. Just the right size and good consistency across the website to lure customers.
- Add Chat Support
First-time visitors sometimes wish to talk about the brand. So, if you want them to convert, adding chat support will help to improve your communication.
Personalize Their Website Experience
Most first-time visitors land on your website for finding answers to their search queries. So, they will always look for the solution using your website’s search box. Make your website in such a way that you understand their search history, and provide them answers accordingly.
Abbotsford marketing agency shares some tips for finding ways for making your customer’s experience worthy. Firstly, check for the search predictions and integrate that into your website for valuable customer experience. Then, make sure your website is equipped to understand the synonyms. And include business trends.
Understanding The Traffic Source
This point does not mean you need to know the demographics or the area your visitor is coming from. It simply means the source where they found you. This will help you customize strategies for that particular sales funnel. Using such information will help to engage more customers using similar sources. You can also use different SEO Abbotsford strategies to lure in your customers naturally such as limited period discounts or discounts for subscriptions, show some popular products in your store.
Be a customer yourself and see the experience for yourself. If you feel its worthy, give it a go. Otherwise, make the necessary changes to give better experience. You can also do a bit of a sneak peek on your competitors’ websites and use the things that are working for them.
Abbotsford marketing agency recommends working on your visitor’s emotional needs before indulging with their rational brain. If you are able to trigger an emotion, everything will be sorted from the first go.