Google recently announced that using structured data or schema, you can change or accelerate your Abbotsford SEO strategy and expand your customer base pretty quickly. More than 47 million US adults have access to smart speakers. That’s a lot of customers that you can’t afford to lose.
So, a lot of brands can actually trigger their growth by using another opportunity to improve their search rankings and eventually conversions. This is the time when you should start your strategies to lure the new SEO features that engage the audience connecting via Google Actions. But, before going into technicalities. Let’s discuss a bit about Google Actions.
What do You Mean by Google Actions?
Actions are like icons created specifically for smart speakers or Google assistants. It can be helpful for a range of Google actions ranging from asking for a delivery or looking for different services near your place. Actions get triggered with the phrase “Ok, Google, (Action)”
As per the information shared by Google, here is what happens behind the screens.
So, every action takes place inside the cloud that helps users to get their requested information in the best possible way. So, every action has a specific intent assigned to it. And here comes the technical part of using structured data or schema for engaging Google Actions.
How to Combine Schema And Google Actions?
Schema markup is a type of data provided by the websites that informs Google about the intent of the content posted on your website. This helps you to provide a better summary of the content and helps Google to decipher if the content is suitable for the searched query.
These results can vary from a single piece of information to a CTA button for local and national businesses. Search engines work by matching the content of the search queries with these rich results provided in the schema. So, if you use schema and Google actions correctly, you can actually start gaining more customers using target content that is useful, credible, and engaging.
So, creating content that could target Google actions would give you an added advantage of ranking higher using specific Abbotsford SEO strategies.
What Are The Types of Content to Target Using Schema For Actions?
The primary use of schema is to increase brand awareness in a way with limited opportunities. So, you can showcase only the important points that you wish to highlight. So, you can actually publish the following types of content using schema markup targeting Google actions. The following are the types of content that you can target using schema.
It was only last year than Google introduced podcasts to the SERPs. So, using such content types can be helpful for targeting customers who like listening to podcasts to improve their visibility in the organic results. The schema will allow notifying individual podcast information to help users find it easily.
So, connecting podcasts to Actions will help to lure users with Google assistants. Here is how you can do it.
- Create an account and log in to the Google Play Portal.
- Then, click the button “add podcast” provided in the menu.
- Add the required tags.
- Then follow the guidelines provided in the link https://support.google.com/googleplay/podcasts/answer/6260341 to create an action.
You can use schema for FAQs or any list of questions that could cater to the subject or list of queries. You are not limited to just FAQ pages for that. You can use that schema on any page where you have used the content in the form of queries. Another point is that you can target snippets of PPAs using certain specific Abbotsford SEO strategies for such type of content.
By turning them into actions, you can target every query in the FAQs according to the searchers’ intent. You can provide the content with the exclusion of providing alternative solutions. So, whenever you do that make sure to add everything including questions and answers.
Here is how you can use the schema markup for an FAQ query.
This is best for the content that includes instructions or any information that you might be looking for. For instance “How to earn a gift coupon for an XYZ event?” If the main part of the content involves “how-to” information. Then, using this schema will work in your favor.
You can use the markup things for recipes and news as well. So, make sure you use relevant structured data to improve your ongoing SEO Abbotsford strategies.
In The End
Voice search is the future of the online world. People are using different Google assistants to increase their comfort levels. So, if you wish to capture that market and improve your Abbotsford SEO strategies and their results, make sure to add schema markup for the content types that we discussed in the article above.