So, what is up with you, you crazy bunch? There is nothing higher than a Monday morning read, about things that are going to change the world, is there?
Maybe some coffee, Irish one, with pancakes on the side and some whipped cream and blue cherries; but hey! We are talking about SEO so no wandering off.
Okay, the hottest cake in the town called Search Engine Optimisation is voice search or VS. Most of the SEO experts believe that it is going to change SEO forever; that too, in a very short interval of time.
But how? Allow me to please:
What Are Voice Searches?
There is no point in writing this one, but for the sake of ethics, I have to do it.
Do you know about Siri? That voice that talks in the iPhone and the copied version of that Google Assistant or Cortana.
When you talk to any of these voices in your phone or from the assistance devices like Echo or Google Home, you’re using voice search.
You are also using artificial intelligence in the process by the way; there is no real person on the other end, just a computer algorithm.
Back from the basics, how it is changing the way we do SEO?
The year of two 2s and two 0s is upon us, and this is going to change the course of SEO forever.
As you know it already, by the end of 2020, half of the searches online are going to be voice searches.
Now, keeping the above-written stat in mind; put your right hand on your heart and tell me, is your website ready for it?
If yes, a fake wave of celebration to you, you are doing an excellent job, good sire, way ahead of time.
For the rest of the soggy ones, start working on it, we are going to reach “destination hacked”.
Abbotsford Online Marketing is going to be affected the most; these bad boys are working really hard.
Regular Keywords Might Face a Slaughter
Google spider already hates keyword stuffing, it curses the guts of it, and this hate will grow soon.
With voice search rolling closer, the spider will like content to be more realistic rather than being “perfect”.
On every platform of theirs, the perfect search engine already is saying, “ make content for people, not for Google.”
What it meant for you is that now you have to change the approach and be more selective with content.
I did not choose the jargon, the jargon choose me, so bear it with me a little.
Schema markup is a sort of microdata, telling the AI and search engines about your website and data it has.
You will need a coding person for this but trust me it is going to be worth it; why? Ding-Ding Ding! It supports the voice search too.
You can find a Schema at Schema.org; it is an excellent catch as it improves your website ranking too.
So, this was all about voice search and what it is going to do to the SEO world.
There is nothing we are going to do about it, what can you do about a change, except accepting it?
That’s why if you are working with Abbotsford Marketing or somewhere else in the e-marketing world, start changing!
Voice search assistances are best for the generation older than yours, which takes forever to type.
They will be relieved, and then it will be an excellent help for nerds as well. They will get a lady to talk to finally. Burn!!!