Do you know, in the time it took you to read this sentence, thousands of new websites surfaced the internet? Yes, that is the level of competition in digital marketing you’ll face today. Firstly, the SERPs (Search Engine Results Pages) have become extremely competitive. Secondly, your competitors are always a step ahead. And lastly, your competitors are increasing by leaps and bounds every single minute.
Consequently, you consistently need to find out new ways to mark your presence online. Google Posts by Google My Business platform is one such way. Launched in January 2016, it is now emerging as a boon for location-based businesses. Stats show that if used wisely, it has the potential to make your business stand out online and double the traffic on your website within just a few weeks. And as renowned Abbotsford SEO experts, we want to help you get the most out of Google Posts. So, here are some essential things that you must learn in this regard.
What Are Google Posts?
Google Posts allows businesses and people to create content directly on Google that appears highly ranked in the search results if searched for their names. “Google Posts” isn’t the official name given to this feature. Many call it by this name based on the language Google has used on its Google Post Home page.
To be more precise, these are 100 to 300-word business-related posts that appear in the knowledge panel of Google map pages and Google search results. The knowledge panel is the block that contains your business’ name, hours of operation, contact information, and reviews.
Generally, it has the following – an image, description, and call to action. Google Posts are mostly used to promote events such as special offer, provide new updates, or making an announcement.
These posts generally have a lifespan of one week except for the event posts. The event posts expire once the event has finished. Overall, Google Posts entice users to click through to your website, and that’s how you get more traffic.
Why Should I Use Google Posts?
This is the era of technology and the internet. Today consumers tend to search online for everything they want. Google Posts are extremely useful for local businesses to reach out to their potential customers. Ultimately, it increases their chances of driving more clicks on their website.
How Many Types Of Google Posts Are?
There are four categories of Google Posts:
These posts are for promoting an event or occasion associated with your business. Unlike the other categorize, you can include a title in your post, and it does not expire until the event has passed.
Update posts are used for advertising a new product line or product updates. Such posts include high-resolution eye-catching images and informative details in the description. It’s all about showcasing your product to compel the user to click on your website.
Offers And Discounts
Special offers and discounts act as a key attraction for your website. Thus, these posts are a great way to promote your business. Generally, these posts consist of a high-resolution photo and details about the offer or the sale being promoted.
Creating the announcement Google Post, ensure that the information you are providing should be helpful for your target audience. For example, consider announcement posts when you want to announce your store’s new location, or you have a vacant position to be filled.
How Can I Get The Most Out Of Google Posts
Even though Google Posts helps your business to be visible in a local search, you still need to ensure that your posts are well optimized to rank in the search results. Else, you will end up having fewer visitors on your website. Remember, being visible and appearing in the first position on the search results are very different scenarios. Additionally, if your business is well optimized, you will be able to engage a broader audience. In a nutshell, good optimization of the posts is the real key.
To learn more about Google Posts and their implementation, get in touch with our Abbotsford SEO experts today.