50% of people who search for a local business on their smartphone will visit that business that day.
I am sure, most of you would have come across the same fact several times.
But, is this even possible or is it just a sham?
Well, not really!
For instance, you are searching for a plumbing service provider in Abbotsford. What will you do?
I am sure you won’t start searching through “Yellow pages” (who does that even?). Of course, you will take out your smartphone, type the search query and enter.
Let’s understand the concept using an example.
Whenever you search for a local service, Google provides you with results that are a bit different from normal search results.
“The arrow indicates the businesses listed with Google for the similar keywords”
Now, that’s what we call “GOOGLE MY BUSINESS”. It’s a modern age Yellow Pages that help users to find nearby restaurants, service providers, and other related search queries.
Like any other business, Google is also a company that works round the clock to make the life of its users a bit easy.
And how is that made possible?
Simply, by showing appropriate search results.
But, is it even worth the effort?
Here are some of the benefits that come along with an impressive Google My Business profile.
Consistent Information Spread Across The Internet
Google My Business (GMB) profile guarantees accuracy as well as the authenticity of business across all platforms. This will also give you a chance to write a summary of your services and products.
It will be like a teaser of your brand. Hence, helping customers to reach out at right times without a miss.
Enhances Online Visibility
Having a GMB listing will enable different websites and Google itself to categorize your business so that your business shows up on any relevant local search query.
Improving Your Impression As A Brand
As they say, the First impression is the last impression. This rule does not apply only to creating human relations. It is true for brands as well.
GMB listings give its users the benefits of uploading photos and videos. Hence, making it possible for brands to showcase their best services and products in front of their customers.
Increases Business Sales
The primary reason for marketing business online is enhancing sales. GMB listings help to enhance sales too.
They give the options to businesses to include necessary CTAs on the profiles such as booking an appointment, booking services online, and others.
Manages Online Reviews
As we all know, online reviews are one thing that brands crave for. A single 5-star rating gives brands the desired boost when it comes to conversions. You just have to enable your Google reviews section.
This will give a perfect opportunity for brands to respond to their customers and improve their services accordingly.
And lastly, it is absolutely free. No signup or maintenance costs at all.
Google rewards you for sharing correct information at all platforms by showing your profiles higher than your competitors.
How To Make A Perfect Google My Business Listing For Your Brand?
Creating a correct GMB listing is essential for your business is essential to earn the perks of higher local search results.
Here’s what you need to do-
Share Correct Information
Make sure you have entered the right address, working hours, and contact information of your business. Or else you might lose potential customers to your competitors.
Make Use of Descriptions
Google listings make it possible for every business to let customers know what they are providing or offering as a brand. So, using the right search terms into your description to let you stand out of other profiles.
Make Use of Images
As per Google, listings with images have 30% more chances of being clicked with more than 40% higher chances for driving conversions.
So, use personalized images to rank higher and converting better.
To summarize, improve the chances of winning your local customers using Google’s free tool, Google My Business.
So, partnering with the right digital marketers will ensure all these minute details are being taken care of.