A lot of businesses presume that there is no need to hire an Abbotsford web design agency for their online branding. Little they know that the website is your only shot at reaching your target customers. And so is website SEO.
Imagine going to a store for grocery shopping. What will happen if you run into an area completely disorganized? Simple. You will not be able to find anything useful for yourself. The result — you move out of that store to find something that is much more organized.
The same goes for online businesses as well. If you do not organize in a particular way, then it might start affecting your conversions and overall ROI. Will you like that to happen ever? Definitely not! Still, a lot of website owners never think about website SEO for a long time until customers start turning to other competitor brands. Website designing while keeping in mind different SEO aspects is the only way to lure in customers towards your brand.
How to Develop an SEO-friendly Website For Your Brand?
Having an SEO-friendly website gives you an edge over your competitors. Thereby making your website search friendly while ensuring that search crawlers understand every page of your website. Therefore, it requires more than just deciding a logo or a color theme. A lot goes into planning a website. Abbotsford web design company shares some key elements that will help you to make a digital marketing friendly website.
Writing anything for your primary website domain would mean you are trying to trap a mosquito with a cockroach repellant. No point at all. Your domain name must always make sense. For instance, if you are selling services like website designing from Abbotsford, USA. The domain name must be like www.webdesigningagency.co.usa. This will help you to target the country and will tell your company the type of services they can expect from this website. You can always use the keyword that you wish to target in the domain name, as well — making it more search-friendly.
If your website is slow, it will often lead to customers leaving your site even if you provide the best content. Your website must be fast, or else no one would stay to check your content. Everybody is living a pretty much busy life. No one has that kind of time and patience on something that is not loading. That’s why consulting a company providing services of web design in Abbotsford becomes necessary.
Content Management System
WordPress is by the most influential and successful CMS, one can think so. It is one of the essential systems that Google understands completely. It does not mean you have to choose the same all the time. But it is definitely one of the best ways to start your online business.
To ensure that your website crawls successfully, make it discoverable via indexing. And for that, your content must be text-based. Of course, images and videos have their place. But, primary content must always be text. Do what makes things discoverable, that customers would want to read and search for. Another thing that comes in this frame is optimizing your link structure. Make sure that your primary navigation and XML site maps are updated for the search engine to crawl quickly.
Keeping everything in one place or haphazardly will not work in your favor at all. It should be like a cabinet, drawer, folder, and then file. Everything smoothly gets into each other. For example, if you have a website designing company, the content structure could be like this-
– – Service Area
– – – Individual Service
The same goes for adding blog posts, FAQs, services, and locations. The structure of the content must be devised in an easily understandable way. This is how you will become much more approachable and hence, more conversions.
A name that makes sense will make you more searchable for both humans and search engines. For example, here is how you can become more SEO-friendly.
It will only work when your site’s structure and URLs are made perfectly. And other components like XML sitemaps will help to solidify your website’s navigation system. It is not about adding content to the top menu. It is more than that. It is how your website will give a tour to the online customer to your business. It’s like giving a direction to the customer that are left stranded in a maze.
More than 80% of people have smartphones. And more than half of them use it to browse businesses, or for searching things that they need. If your website is not optimized for mobile, then there is no point in having an online business in the first place. Websites must be optimized for mobile phones, or for that matter, every device. And this includes loading time being less than 5 seconds as well. Anything more than that, the bounce rate will shoot up by multiple folds.
In the end
The website is the face of your brand in the ever-growing online world. Ensuring you cover all the website SEO fundamentals will help you in the long run. In addition to that, make sure your website does not contain duplicate content, keyword cannibalization, or botched URLs — one of the many reasons you should hire an Abbotsford Web Design agency right away.