Change is the only constant that we have in life and, by extension, it seeps in this digital world that we have created. Websites are the face of your business, and it is essential that you keep it updated and on-trend at all times.
We are in a world of excess, and with the latest round of web trends, there is a stark increase in the minimalist approach. I was as surprised as you would think a person would end up being when all you see is excess, and all people want online is minimalism.
The fuel for this exciting dichotomy of design is one thing, and that is a human-centric approach to design while at the same time promoting and pushing the limits of what is creatively possible.
The evolution of technology also has its role to play in these design trends. There has been an abandonment of the preset rules of design. This means abandoning grids and leaning towards vibrant, unique illustrations.
But moving away from pondering why pop art is on its way out, let’s have a look at the design trends that are in a position to take over the upcoming year.
Black and White Pallets
Color is the beating heart of the website. It is responsible for cultivating a mood, unifying a brand, and then guiding users through the interface through visual landmarks. Black and white are coming back. It is a bold statement to make.
Color guides how we see the world, and in its absence, we see elements differently. Textures become clearer, and shapes become more defined.
White, on the other hand, is a cleaner option that, by its very nature, gives the look and feel of being clean, and black is an assertive and robust option. You put them together, and you have a striking look.
It works best when you combine the two and add the bare minimum amount of color on the screen. An accent of color is essential to make points of interest and CTAs clearer.
Organic, Natural Shapes
Web pages are usually set up keeping in line with systematic grids, but designers recently have been turning away from that notion.
Geometric shapes give a sense of calm and stability, but the new designs want to invoke a sense of accessibility and comfort. The naturally imperfect nature of organic shapes provide depth to web designs and makes page elements even more prominent. Since their basis lies in nature and they are free drawn, they add life to a page. The end goal is to give a web design an illusion of movement.
The Return Of Glitch Art
Trends are on a constant loop of coming back and leaving. That’s the way the world works. This year it’s the return of the retro beauty, which is glitch art. Glitch art is all those moments in which a slow dial-up connection or crinkled film led to a stunning, distorted image.
This plays into our inner fear of the machines taking over- think Ultron. The breakdown of technology makes the perfect subject matter. It draws in the viewer by showcasing a warped, double-exposed, and glitchy imagery — the classic paradox of how reliant we are at the same time how threatened.
The single most important thing that all designers need to take care of is feedback. This makes the website all that much unique and inviting. When you send out a tweet, you get this sound, and that is a micro-interaction.
Web Pages need to focus on the interactive incarnations of micro-interactions. Apart from increasing the human-centric portion of a webpage, this also gives a subtle way to understand how the audience and make them feel just a little bit smarter.
Chatbots Are Growing Up
The upcoming year is on track to become the year of chatbots. Yes, they have been around forever. But, the fast-paced advancements in AI and Machine learning are to thank for the increase in efficiency and intelligence of chatbots.
The new chatbots are highly personalized and manage to make the user feel more welcome than ever. A chatbot is an accent that we were talking about. You need it to stand out and look inviting.
Mobiles For The Win
Let’s be honest. Mobiles are in for the win. The number of people browsing on their mobiles has overtaken the ones that use a desktop. Every design needs to keep in mind how well it would translate to desktop. The thumb has a considerable role to play when it comes to making the design mobile-friendly, and an increasing number of websites now cater to it.
The primary learning is that websites now need to be highly responsive, or they would lose users.
Trends are changing at a rapid pace, and for companies to keep up can get a little hectic. This is where Abbotsford Marketing helps out. We know what is important for your company to grow, and we ensure that we deliver. Websites are the first interaction that a lot of people will have with your business. So, ensure it displays you well.