Bounce rates are one of those metrics that we have an idea about but somehow don’t pay attention to. But, seeing so many websites crashing every day, I think bounce rates are one of the most important metrics when it comes to marketing your brands online. Can Abbotsford web design mistakes cause higher bounce rates?
Imagine a scenario where you get more than a million visitors. But, nothing is working in your favor. Why? Because you have more than a 90% bounce rate? So, you should always aim for higher visitors with less than 20% bounce rate. But before anything, you must learn about the term “bounce rate” to understand its importance in our next part of the article.
What is a Bounce Rate?
It is a metric that sees the journey of a visitor on your website. Precisely, the coming and the going part. So, whenever someone leaves your website without looking at any other additional page, they add up to the number of people who bounced back.
So, the bounce rate is the total number of visitors that “bounced” back divided by the total number of visitors on your website at a given moment.
So, any Abbotsford web design company makes sure that visitors stay longer on your webpage. Whenever that happens, it signals Google that visitors like your content and website. Hence, helping you to reach higher in the search rankings. And all of this can add up for higher leads and conversions.
Aim for around 20-30% bounce rates for your website to fare well in the digital marketing world. Otherwise, like your website, your business will also crash down in front of your competitors.
Does a High Bounce Rate Hurt SEO?
Although it might not directly affect your website’s SERP results, it can definitely affect your website’s conversion rates. And that’s what is your bottom line results. Isn’t it? It is a symptom that shows your website is profoundly hurting and needs some remedies so that customers don’t leave your site in a hurry.
What Causes High Bounce Rates?
Several factors might result in higher bounce rates. But, for now, we will be concentrating on Abbotsford web design mistakes that might be affecting your website’s performance. Here are the top reasons that affect your website’s bounce rates.
Your Website Has Poor UX or Navigation
Of course, bounce rates must be as low as possible. But, the problem starts when they start elevating, one needs to look into factors that might be affecting the process. One of the top reasons that often affects user experience is poor navigation. If your visitors have to juggle within your website for locating their desirable product or content, they will leave your website pretty soon.
Make sure all the critical pages have less scrolling and more clickable options. And that too three or less than that. Avoid using a lot of CTAs or popups on your website as it takes away the essence of your website. The users will feel pressured with so many ads or CTAs that will make them run away a lot faster. Make small changes and review the results every month.
Your Website is Not Responsive For Every Type of User
Gone are the days when you would find users wrapping around their desktops or PCs. People are now more dependent on their handsets for carrying out any number of transactions — be it for online shopping or finding nearby restaurants or any service-based query. So, if your website is not using mobile responsive web design, you will lose out on more than 70% of your customers.
Adapting to new trends and strategies will make you one of the most customer-friendly websites. Just with a smaller modification in terms of font size and image size will reduce bounce rates by more than 50%.
Your Website Contains Several Broken or Blank Pages
The first impression is the last impression. This phrase works well with the online world or online marketing trends. If you don’t engage your customers in the first go, nothing can give you another chance to earn that spot. Go for original images instead of stock photos. Never go for multiple font families.
Just make sure your website uses clear design with no website mistakes that can result in higher bounce rates. Keep it simple with precise functionality.
Your Website Uses Too Many Colors
Minimalistic web design is trending for the last few years. However, there are still many companies who are working around the idea “ the more, the merrier.” And that reflects on their websites as well. For instance, they start using different colors or too many colors to attract visitors. Little they know, such things will invite higher bounce rates.
Your website is not a coloring competition, use one or two colors to make a significant impact on your customers for higher conversions. Don’t give them an option to choose others over you.
Your Website Contains Too Much Information
I understand you want to answer every query of your visitor. That’s how you might think of engaging your users. But, anything that is available more than the recommended amounts will cause adverse effects. And here, it affects your website’s overall bounce rate.
Using dull or simple text might be feasible for your website’s SEO. But, you can include images, videos to make your content more engaging. And guess what you will need fewer words to explain the concept with ease and comfort. Think about your visitor’s psychology and then only plan on adding different elements to your website design Abbotsford.
Bounce rates are often overlooked, but they are critical for your website’s overall success rate. So, look for the reasons that might be affecting your overall bounce rates. And consider all the options and make suitable changes. You can also consult a professional Abbotsford web design company for making desirable changes to lower down bounce rates effectively and improve your website’s organic traffic, leads, and conversions simultaneously.