Yes, you read it right, negative reviews do more good to your company than bad. And why? We are explaining in this SEO Abbotsford blog. Most of the SEO teams will flip out the minute more than five bad reviews may come to themselves.
When mostly all of our “SEO experts” will run for their lives, throwing arms in the air yelling, “write good reviews,” there are some sensible ones too. The glass is half full too, which we can use to our advantage. Let’s see how and why negative reviews are suitable for your company?
Kickstarts The Company-user Conversation
What is the most you can reply to a good review? Thank you, you are very kind, your sweet words motivate us to work harder, done? Now what? As overwhelming as a useful review can be, it is not an ice breaker with a reviewer. You can show the world how good your Public Relations team is and how they handle a tight spot.
Like MNCs, Oreo, Kitkat, TacoBells, JetBlue Airways, you can also turn a bad review for having a chat with your customers.
Problem Solving and Advertisement
Many companies turn bad review turning into the good review as an advertisement campaign. Why? Because they show the world how much they care for their customers.
Like JetBlue Airways, they have done a significant bit of social media management in recent days.
Or you can be smart and funny like Sainsbury’s News, somewhat like this:
Both replies are funny as hell and people who are always up for a change find it interesting. When most people imagine about big brands, they get images like serious old dudes working with frowns on their computers.
Paradox the usual perception with humor is what luring the people on social media and elsewhere.
Make Your Company Authentic
Every company goes for fake reviews, yes, every single one of them, even the big brands too and the people know it. With this in mind, it is essential to understand that negative reviews are only making your business more authentic.
Most of the customers do not even read the positive reviews out of the fear that they are fake. So, what people usually do is that they read the negative reviews and they get the idea about the thing.
You Get Free Editing Advice
All kinds of bad reviews are good for your business; you can learn a lot from it. These are free advice using which you can improve your company. Usually, companies pay people for telling them what is wrong in their product or service, so that they can nip the problem in the bud.
And your bad reviews are your mine of advice, solve the problems people are facing, and you are gold.
There goes my French word of the day, and there is some SEO Abbotsford knowledge. Just remember there will always be bad reviews about your business; if they are authentic, you must solve the issue. When you solve a bad review, it is worth 50 times a good one.
With all the feeling wave going on in the world, everyone wants to feel special, make them, they’ll give money.