Your website is your appealing piece of sales collateral. Undeniably, it should be jaw-dropping as well as remarkably persuasive. But it is easier said than done, right? To achieve such a web design, you need to work pretty hard and be more efficient. However, at times, you still fail to procure the desired results.
Reason? Mostly, it is the divergent views of you and your web designer. And as a result of miscommunications and uncleared visions; you ultimately end up wasting your time and funds. All and all, working with a designer is only conducive when you know exactly – what to do. That is why Abbotsford web design experts have come up with these three essential tips to think over; when working with a web designer.
Tip 1: Pick Your Designer Wisely
A good designer is a visual problem solver. They know how to present things in an eye-catching optical regime, whether it is for a website, an application, or a logo. But, hiring such a designer alone is not sufficient. Before making your decision, it is crucial to understand what are your business needs. You might just need minor updates on your current design or a change in the whole layout.
Or perhaps you want someone to digitize a design based on a website that you like. Once you have a clear vision of your requirements, assemble some examples to work from. Now it’s time to search for a designer who can help you achieve your creative ambition.
First, discuss all of your requisites with the designer and then check out their sample works. You should only hire a designer that genuinely considers the purpose and result of whatever you’re trying to accomplish with the design. This is always the best way to choose a designer wisely.
Tip 2: Openly Communicate With The Designer
Once you have picked up a designer to work with, schedule a formal meeting or a call to share your complete vision. Ideally, you should send you ideas in writing first prior to the meet so that the designer can have the time to think about the project. On the call, the designer will have a brief intake from you. Some typical questions that they ask from clients include:
What are your objectives?
Who is your target audience?
What actions do you want the visitors to take?
What is the estimated timeframe for the project?
Who do you wish to compete with?
Maintain an open communication channel with your designer. It is very vital for the success of your project. In doing so, you’ll ensure that the designer is creating what you actually want. Give real feedback to your design planner side by side. But be humble as well. Rather than saying “I just don’t like it” or “it’s crap”; commenting that “I will like to have something more orange rather than yellow” or “lines seem too thick” will be more helpful.
Designers have a thought process related to images and emotions. So you can also say things like “Instead of this, I prefer a very sleek and modern design”; Or “I want that coffee page to be warmer and enchanting.”
Tip 3: Have a Clear Vision Of Your Story
The client has a story, and the designer advertises that story visually. To make sure things go as planned, the clients must communicate a clear vision of their story. What services your company provides? How is it helpful to users? Why someone needs those services? What do you know about your target audience? It is important to tell every piece of the story to your designer.
Let us shed some light on how it helps from the designer’s perspective. They design your website thinking of your brand or company as if it has a personality. For instance, if you’re a consulting firm, the design needs to be formal and buttoned-up. Whereas, the website of a dog walking service should be focused on a playful brand persona. All this helps the designer to decide the adequate colors, fonts, images, and graphics for the website.
Sharing your vision is very crucial, but don’t expect that it is enough. Your involvement is required actively throughout the process. Ask to hear the concepts sooner rather than later to minimize the amount of work needed to be redone. It is incredibly frustrating for anyone who gets a job done and then told to start again from scratch. Moreover, unnecessary rework can blow your estimated budget. To learn more about this, get in touch with our Abbotsford web design experts.